
It's A Tide Ad
What makes a commercial a Tide ad? Clean clothes.
So does that make every Super Bowl ad a Tide ad? We think so.
2019 Cannes Lions Gold Creative Effectiveness
2018 Cannes Lions Film Grand Prix
2018 Cannes Lions Titanium, 1 Gold, 2 Silver, 2 Bronze
2018 D&AD 2 Yellow Pencils in Integrated and Media
2018 Super Clio, Gold & Bronze Clio
2018 Andy Awards 3 Golds in CRAFT, IDEA & RESET
2018 One Show Best in Film, 6 Gold, 1 Silver, 1 Bronze, 2 Merit

CASE STUDY

THE FILMS
















Credits:
Agency: Saatchi & Saatchi NY
Director: TRAKTOR @ Rattling Stick
Post Production: The Mill
Editor: Jeff Ferruzzo @ Arcade
Music House: Pickle Music